Social Media

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Client
Sony Mobile Mexico

Project
Coordinate the social media team to develop new strategies and add more value to the digital consumer.

Goal
Improve the customer service in social media (Facebook page, Twitter and Instagram).

The solution
Structure the team and improve the performance by using new tools to measure it.
Give better responses in less time, our final achievement was respond to comments and questions from the user in less than 24 hours while we get more fans from Latin America and Mexico.

Challenges
Structure the team inside the agency and collaborate with the team inside the Sony Mobile Mexico.

Date
March 2013 – June 2014