How does a Laundry Brand become more than an accessory for the target?
How can the brand integrate itself into her life, providing solutions to ‘wardrobe pain point’ – in the process establishing a direct relationship with the target so that it doesn’t need to advertise to her in the future?
Identify existing or propose new digital technologies, products, devices, transformational business models etc. that the brand can harness or build to drive brand growth. These should provide solutions to the target’s wardrobe pain points, enabling it to be “Always On” .
VISTE Wardrobe, a digital platform where the users can have their wardrobe based on the clothes they buy online, also this platform helps them to track their wish list across the web and connect with friends or people like them that feel passion for the same style or clothes.
Create a solution that helps a laundry brand to approach its target in a different way by using digital media to change the perception of the brand.
[Voice-over: Glo Ruiz]